2024 Pharmaceutical industry trends – discover the latest pharma quality and manufacturing trends

Some of the most sought-after human experiences are health and happiness. Although pharmaceutical companies cannot determine personal happiness, they are working to improve personal health outcomes that can tip the scale. The demand for personalised medicines, cell and gene therapies, hyperresponsive and patient-centric healthcare, real-world data fuelled by artificial intelligence (AI) platforms and stored in the cloud are just some examples of the personal touch that is driving the future of pharma.

health trends illustrated by two scientists in white coats

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Technology trends

Current technology trends are influencing consumer behaviour and reshaping the way industry operates. Although pharma companies are working steadily to leverage the power of data and become more agile and resilient, there is still room for improvement.