Martindale Pharma® appoints NiiX Holdings Ltd as distribution partner in Sri Lanka

Martindale Pharma, a leading international speciality pharmaceutical company, today announced the appointment of NiiX Holdings (Pvt.) Ltd as distribution partner in Sri Lanka.  NiiX Holdings, with a strong focus on hospital speciality and critical care products, is the ideal partner to distribute Martindale Pharma’s high quality medicines. NiiX Holdings is currently distributing a number of Martindale Pharma’s products and further tenders are expected in the coming months.

The pharmaceutical sector in Sri Lanka has grown considerably over the last few years due to improvements in the healthcare infrastructure, and an epidemiological shift towards chronic diseases has led to stronger commercial opportunities for manufacturers.

Appointment expands international business in high growth market

As part of Martindale Pharma’s strategy to expand its international business in countries with high growth potential, this exclusive agreement will enable the distribution of Martindale Pharma’s high-quality, life-saving medicines to government hospitals and institutions, private hospitals, and pharmacies across Sri Lanka. NiiX Holdings’ team of experts in regulatory affairs, distribution logistics, sales & marketing, and industry-leading customer service, has demonstrated the ability to deliver strong results in both the tender and private sectors.

Eric Vick, Group Director International Sales of Martindale Pharma, commented: “As demand for our portfolio of essential medicines continues to grow in International markets, it is vital that Martindale Pharma partners with companies that can offer strong local market and technical knowledge. The critical care focus and demonstrable success in the tender and private markets make NiiX Holdings the ideal distribution partner for Martindale Pharma in Sri Lanka. We look forward to working with them to provide world-class products to Sri Lankan patients and healthcare providers.”

Rizvi Bagoos, Managing Director of NiiX Holdings, added: “Martindale Pharma’s track record of producing high quality products, as well as the breadth of its portfolio, make it an ideal partner for NiiX Holdings.  We are pleased to have been selected and look forward to providing innovative, high quality products to hospitals, pharmacists, doctors and patients across the country.”

For more information about Martindale Pharma, please visit www.martindalepharma.co.uk.