Application Note: Focus on the fundamentals
Fundamentals. The drab cousins of the headline grabbers like AI or Pharma 4.0. But focusing on them can be the investment that offers the most long-term rewards for companies in terms of risk mitigation, cost reduction and improved overall agility.
In pharmaceutical packaging and labelling, the key fundamental is the process that answers the question – “how do we get our drugs to market as quickly and efficiently as possible without compromising patient safety?”
At its most basic level pharmaceutical artwork process maps the movement of the brief for a carton, label or leaflet (digital assets) through multiple reviews; through its physical preparation as an artwork file, further approvals, and final delivery to designated printer or factory.
The process should also define who’s responsible for individual tasks and how long they should take. In terms of potential risk, the process is one of the most vulnerable elements of a product’s overall life cycle. Research suggests the primary cause of issues in the artwork process stem from the absence of a robust, clearly documented process.
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